Predictive Planning in the GCC: How Smart Businesses Are Staying One Step Ahead
There is a certain kind of pressure that anyone working in supply chain or operations across the Gulf knows well: the pressure of being reactive. A shipment gets held at customs, a product flies off shelves faster than anyone anticipated, a warehouse runs short-staffed during a peak period nobody saw coming. For decades, businesses in […]
AI in Logistics Leadership: Why Resisting Change Makes Some Executives Fall Behind
When McKinsey & Company conducted a 2023 survey of GCC countries, it found that over 84% were using artificial intelligence (AI) in at least one capacity or business system. (McKinsey, 2025) Companies, including those in logistics, are quickly adopting and adapting AI in everything from cold storage to last-mile delivery. That integration is dividing current […]